City Brand Barometer 2025, Business Edition
Promise
Discover the world's best city brands
A whole new Approach
We believe that brand is the promise of an experience, delivered.
So we measured the strength of city tourism brands using three pillars:
Promise
How a city engages with and attracts potential visitors.
Experience
How a city creates a pleasant atmosphere and stimulates emotion in audiences.
Delivery
How infrastructure and connectivity help facilitate the experience of a city.
Explore the results
The leading city tourism brands, and the ones on the rise